Privacy Policy
Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit our Site or make a purchase. By using the Site, you agree to the collection and use of your personal information as outlined below.
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies that are installed on your device. We also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this information as “Device Information”.
How We Collect Device Information
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device that often include an anonymous unique identifier. Learn more about cookies and how to disable them at www.allaboutcookies.org.
- Log Files: Track actions on the Site, collecting data such as your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
- Web Beacons: Electronic files used to record how you browse the Site.
Order Information We Collect
When you make a purchase or attempt to make a purchase through the Site, we collect specific details such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as "Order Information."
Combining Device Information and Order Information
When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information that we collect primarily to fulfill any orders placed through the Site. This includes processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. We may also use your Order Information for the following purposes:
- Communicate with you
- Screen our orders for potential fraud or risk
- Provide you with information or advertising relating to our products or services, based on your preferences
We use the Device Information to help us screen for potential fraud and to improve and optimize our Site. This includes generating analytics about how our customers interact with the Site, and assessing the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your data as described. For example:
- We use Shopify to power our online store. Learn more about how Shopify uses your personal information here.
- We use Google Analytics to understand how our customers use the Site. Learn more about how Google uses your data here. You can also opt out of Google Analytics here.
We may also share your Personal Information to comply with applicable laws, regulations, respond to subpoenas, or protect our rights.
Behavioural Advertising
We use your Personal Information to deliver targeted advertisements or marketing communications we believe may be of interest to you. To learn more about targeted advertising, visit the Network Advertising Initiative's educational page here. You can opt out of targeted advertising at any time.
Do Not Track
Please note that we do not change our Site’s data collection practices when we detect a Do Not Track signal from your browser.
Your Rights Regarding Your Personal Information
If you are a European resident, you have the right to access, correct, update, or delete the personal information we hold about you. To exercise these rights, please contact us using the information below.
Additionally, if you are a European resident, please be aware that we process your information in order to fulfill any contracts we may have with you (such as fulfilling an order) or to pursue legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
We retain your Order Information for our records unless and until you ask us to delete it. If you wish to delete your Order Information, please contact us.